It’s flying off store shelves, but this holiday calendar doesn’t feature bikini-clad supermodels or the latest Lamborghini’s.
Instead, say hello to the 2025 Sexy Concreters Calendar, where 12 Gold Coast tradies flaunt their cheeky side in fun, playful poses. But it’s not just about laughs—they’re raising funds and awareness for mental health, a tough battle many Aussie tradies know all too well.
“These blokes might not be polished, but they sure know how to lay it on thick,” the calendar description says.
“These fellas are the real deal. They might have traded chiselled abs for a sloppy rig, but nothing is sexier than a bloke who knows how to handle an Icebreaker and a ciggie.”
Each month, owners of the calendar will be treated to an image of hardworking Aussie tradies serving up a slab of sexy on the job site, either working hard or hardly working while they enjoy smoko.
And whether they’re working the concrete hose or munching on a meat pie, the boys over at Conseq look like they are giving the Australian Firefighters Calendar a run for its money. But my personal favourite? Jesse Stenroos (aka Mr April) and his seriously sticky ice coffee shoot.
Tradies doing it tough
Stenroos said the idea was inspired by a mate of his on-site going through a time.
“Our colleague is usually super chilled and it just happened super quick, he was quiet, he wasn’t himself but like most men it was hard to communicate but you could see something wasn’t right,” he told ABC News.
“Eventually after a few months, it came out he was in a massive hole, he wasn’t our boy and we had to do something.”
“We all banded together — my wife actually brought the idea up.”
Unfortunately, tales like this are proving to be all too common in the trades, with one in four (25 per cent) tradies in 2023 saying they experienced some form of mental health problem in the last twelve months.
All proceeds from the calendar are reportedly going to LIVIN, a non-profit mental health education program aimed at breaking the stigma around mental health.
According to Conseq employee and man behind the camera Anthony Savage, the initial print run proved to be so popular that it sold out within two hours, but more were on the way.
While most of the boys didn’t plan on pursuing a modelling career, Conseq machine operator Hayden Carter (Mr August) said the crew were happy to strip off in the name of helping others.
“Us being uncomfortable for five minutes goes a long way for the cause, so happy to do it,” he told the Gold Coast Bulletin.
“We’re just tradies, we’re not used to being in the spotlight. But it was a good laugh.
“I’m used to being around big tough men and with tradies we’re up earlier and out late doing the big jobs, but it doesn’t matter how big you are, (mental health) will bring the biggest guy down to their knees.”
