Superstar tradies ‘The Inspired Unemployed’ launch an absurd new fragrance

Jarrod Brown
By Jarrod Brown
3 Min Read

The former tradies turned social media superstars have launched their very own fragrance line with an ‘absurdly dramatic’ television commercial.

Aussie mates Matt Ford and Jack Steele, better known as The Inspired Unemployed by their 1.9 million Instagram followers, have cemented their newfound celebrity status with the launch of their very own fragrance ‘Inspiré by No. Emploi’.

The new cologne is accompanied by a hilariously weird (and very on-brand) TV commercial, parodying celebrities like Johnny Depp and David Beckham and their often self-serious and overly dramatic high-end luxury ads. 

Featuring a naked Ford on horseback and a strangely captivating shirtless Steele dancing among the waves, the pair’s signature brand of irreverent humour that made them a household name is on full display. 

“You tired of smelling like sh*t? Good, because we have you covered!” said the duo in an Instagram post accompanying the launch. 

The commercial’s writer, director and producer, Justin McMillan, said he wanted the ad to be “intentionally absurd”. 

“Tonally, my intention was to create scenes in the film that appeared intentionally absurd, making it clear to the audience that it was a parody of a high-end fragrance commercial,” said McMillan. 

“Fortunately, the Inspired Unemployed brand of humour effortlessly transitions into the realm of a luxury perfume film,” he added.

The duo’s manager, Clare Winterborn, said they were thrilled to be a part of an “innovative collaboration that seamlessly blends creativity, humour and social responsibility. 

“‘Inspiré by No. Emploi’ is more than just a fragrance; it’s a testament to the power of imagination, creativity and compassion,” said Winterborn in a statement provided to Build-it. 

Best of all, all proceeds from the fragrance sales will be going straight to charities that help Australians in need.

The pair are encouraging organisations that aid Aussies during Christmas time to submit their stories to receive a portion of sales.  

“I truly admire that the boys are donating their profits from the perfume sales to charity, and it was a privilege to contribute my time and experience to help bring this campaign to life,” said McMillan. 

The new project marks a significant milestone for the ex-tradies, who have been rolling out one hilarious success after another with the launch of their ‘Impractical Jokers’ show on Paramount+ and their hugely successful self-titled podcast. 

The ‘Inspiré by No. Emploi’ scent is available from 9 November at Chemist Warehouse.

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Jarrod Brown combines his background in journalism, copywriting and digital marketing with a lifelong passion for storytelling. He has a strong passion for new and emerging consumer technology within the building sector. He lives on the Sunshine Coast - usually found glued to the deck of a surfboard.