Homeowners fuel rise in eco-friendly paints and low-VOC materials
Australian homeowners are at the forefront of a new renovation trend in 2025, with industry sales data showing a 34% increase in purchases of environmentally certified paints, adhesives, and finishes compared to the previous year. This surge reflects a growing commitment to healthier, more sustainable living spaces.
Focus on indoor air quality and sustainability in family homes
Renovators are placing greater emphasis on indoor air quality and environmental impact, especially in family homes and properties being upgraded for resale. Leading hardware retailers report that “green” product lines—such as plant-based paints and formaldehyde-free cabinetry—are now among their fastest-growing categories.
Tradies see more demand for certified sustainable products
Tradespeople across Australia note that clients are increasingly requesting certifications and product data sheets to verify that materials meet health and environmental standards. This demand is influencing purchasing decisions and prompting more builders and renovators to expand their eco-friendly product offerings.
Consumer awareness, building codes, and rebates drive the shift
Experts attribute the shift towards eco-friendly materials to several factors: greater consumer awareness of health risks associated with traditional paints and adhesives, updates to building codes requiring safer materials, and new government rebates for sustainable home improvements. These incentives are making it easier and more cost-effective for homeowners to choose greener options.
Designers and builders educate clients on long-term benefits
Designers and builders are responding to the trend by educating clients on the long-term benefits of using eco-friendly paints and low-VOC materials. These benefits include improved indoor air quality, reduced exposure to harmful chemicals, and increased appeal for environmentally conscious buyers—factors that can enhance both health and property value.
Eco-friendly renovations set to become the new standard
With sales of eco-friendly paints and low-VOC materials continuing to climb, industry leaders predict that sustainable renovation practices will become standard across Australia. As consumer expectations evolve, tradies and suppliers who prioritise green solutions are likely to see ongoing growth and opportunity in the market.
